Cmdr Taco, the founder of Slashdot.com, recently posted an account of his dispute with World of Warcraft. After several months of playing WoW using his cherished moniker, he was prohibited from using it in game and was required to adopt a new one instead. He now goes by the name "Violated" in WoW. Cmdr Taco has used his name for over ten years and is justifiably very attached to it. WoW's apparent rationale for this edict was that on PvP servers, ranks must be earned through combat and cannot be used willy-nilly. I play WoW, but not on a PvP server (I'd rather kill monsters than fellow players) so I don't know exactly what the merits of WoW's policy may or may not be. However, it strikes me that a name is key to one's sense of identity in a MMOG, especially if one has been using that name in the game or other games. Furthermore, if and when the metaverse comes to fruition, it will likely not be in the form of a single world, e.g. Second Life, There etc., but rather in the form of a series of linked worlds. It would be essential to the integrity of such a metaverse that one could travel from world to world with the same name. One's avatar would obviously have to change in appearance, but if the name does not remain immutable, then there is no continuity of identity and the whole metaverse would fly apart.